Concept Planning
An in-depth analysis of all aspects of the market / survey, to come up with a Power Concept that holds the product and turns into a legend of its own, hence preventing it from fizzling out like others. Concept planning is in compliance with market trends and is aimed at positioning the outlet in the market as a trend setter. Concepts are developed by means of name, décor, cuisine, entertainment style, staff etc. Development of a storyline as per the project is crucial to keep the concept running in the mind of the customer.
Bar Designing
Designing bars is one of the most creative aspects of the Bar Industry. Various opportunities for creativeness is unleashed to give the fashionable drinker nothing that is too over-the-top. Our customers are demanding and have choice!
I.B.O.M. is different from all other designing agencies. We are more than just an office full of graphic artists, interior designers, fabricators etc. We have an in-depth view and experience of the bar industry as I.B.O.M. are the pioneers.
You will experience I.B.O.M's way of dealing with our customers in a professional and yet personalized manner. When you hear us say that we listen to our clients, do feel free check our pulse and our palms, because it's all true: we actually mean it. We go that bit further. Listening properly means not imposing outcomes; we suggest options instead, and plenty of them. And a business will listen to options if they are considered a partner in a joint endeavor. That's not a status you achieve if you only know design, you need to understand people, too.
Keeping in mind the architectural aspect and optimum space utilization the layout of the bar needs to be clearly defined at inception rather than during the course of construction. The fact that the bar is the major revenue generating area, this necessitates that it be designed in compliance with the Sale achieved per square feet showing that the maximum profit for every inch is being utilized. It needs to be ensured that the plan is in accordance with service and is beneficial for optimum staff performance during operations. We provide service to entrepreneurs / organizations in all aspects of bar designing, layout & commissioning of equipment.
So that's what we do, and here's where we are: We've grown from freelance bar designing to comprehensive design consultancy with good personnel on the payroll. We have a strong reputation locally, nationally and internationally. We work on diverse projects, from corporate, entertainment, to new brand developments for the food and drink industry.
Home Bar Design
Today a bar is no longer a place that is present round the corner or at your favorite shopping complex or a hotel. More than any where else a bar is present in each of our homes!!! A bar at home is that special place that you would like to retire at the end of a busy day or when you are entertaining friends or for that quiet moment spent with yourself, imagine that special little corner of your house to be your pride and your neighbours envy!!!
I.B.O.M. is here to help you build your ideal home bar. This will be right from the time of inception, designing, and till procurement of raw materials. We at I.B.O.M. will not only set up your bar, but are here to also guide you in deciding the type of alcohol that you would keep in your bar. We will also bring our expertise to the forefront by assisting you with some state of the art cocktails to treat your friends while showing off your latest possession!!!
Menu Designing
Bar culture is prevalent throughout the world. We take pride in ourselves in developing exotic, creative, marketable, trend-setting and a practical beverage menu with a story line if need be, for all our clients. This consists of alcoholic, non-alcoholic, health drinks, low-calorie drinks etc. Our experience, research and resources allows us to design drinks and menus to suit every need, taking a practical profit minded approach to cocktail and menu design.
Wine, Single Malts and Cocktail bars, are no longer a trend but a dominate force in the international bar scene.
Modern bartenders are chefs of mixology, wine, & liquor that must have skill & knowledge.
It is crucial to have the best bar menu, balanced with wines, single malts, with cocktails to match contemporary trends. You also need staff that are confident in mixing cocktails & are aware of all modern new fashions in cocktail mixology.
A beverage list that suits every palate can set your bar apart from the rest.
It is immeasurably significant your staff have Knowledge of Cocktails, Wines & Food pairing, and an in-depth knowledge of Single Malts and all other liquor on your beverage menu. The trend today is also to have a variety of health driven and organic beverages on your menu. By properly teaching your staff "how to mix cocktails" and enforcing high standards, you overcome problems such as inconsistency in cocktail quality & guests waiting too long for drinks. It is of enormous importance that your bartenders know how to mix each & every drink on the cocktail list rather than looking at cheat's sheets continuously, making your bar look unprofessional & reducing time available to interact with customers.
We can implement effective systems to help your staff remember the recipes on your cocktail list.
I.B.O.M. will aim to implement hip new products & smart cocktails into your menu. By implementing the latest trends in mixing cocktails we will add to your guests' experience.
Our objective is simply to implement infrastructure to your bar to make it thrive & bring a cocktail culture to your venue.
- Special Services
- Under Bar Systems Design
- Supplier and Product Sourcing
- Equipment Procurement
- Home bar setup
Flair Bar
Over the years the interest of flair bartending has been quite overwhelming. More and more bartenders worldwide are trying to incorporate flair into their regular bar service.
It is of immense importance that training in the basics of flair bartending, is done correctly.
Doing the little things right before learning 'big crowd pleaser moves', is important in the success of flair bartending. Communication between bartenders is the most important ingredient in a successful flair bar. With the leading flair bars in the world there are always bottles being thrown between bartenders, this is one of the ways they use flair to essentially intensify the speed of service. A flair bar with a lack of direction can actually have a negative impact in a bar. It is crucial to get a systemized flair communication system in place.
Many of the premium bars have one thing in common & that is outstanding training programs, that continually enhance the skills of their bar staff. It is also no surprise that some of the world's busiest bars are flair bars that have actually adapted flair to speed up service.
Flair has the ability to generate excitement & pride within our industry thus leading the bartenders to take a more enthusiastic view towards areas such as customer service & cocktail mixology. This is an area of our industry that has the ability to generate collective enthusiasm within the industry & lead to improvements in all areas of bartending skill levels. Its greatest asset is it makes bartending more enjoyable & it's fun!!!
I.B.O.M. flair training programs are based around teamwork.
We teach bartenders how to use flair bartending to increase efficiency & productivity, whilst still dazzling the guest with extraordinary skill levels. Our programs are also aimed at giving bartenders the skills to continue to develop.
Formulation of Systems
I.B.O.M. offers to put systems in place for your bar to operate successfully. We ensure high quality standard operating and cost control procedures.
Operational systems - Standard operating procedures & service manuals for each aspect of service (from how to receive a guest to the procedure of settling a bill).
Beverage specifications - Itemized list of Standard recipes, Procedures, Garnishes, Glassware, Service style, Presentation and Cost Analysis.
Inventory & Controls - A proper & effective format of all inventories to ensure correct Recipe Portioning & controlling of Beverages & Food to maximize the profitability and minimize pilferage & spoilage.
Formats - Recipe cards, Beverage transfers, Requisition sheets, Sales summary sheet, Inventory sheet, Spoilage report sheet, Reverse inventory sheet, Consumption analysis report, Non-moving stock report, Dead stock report, Menu percentage report, - to analyze the contribution of each item and hence stating its need in the menu. Par stock registers, Daily sales analysis report, Cost analysis report, Cover analysis report, Average check analysis, Menu engineering report, K.O.T. summary sheet, Item contribution report, Breakage report, Guest entertainment report, Guest History Report, Opening & closing checklists, Duty Checklists (Manager, Asst. manager, Sr. Captain, Bartender
Staff Management, Recruitment & Training
We manage bars on contractual terms, where bartenders are provided to an outlet on a fixed term contract or on the basis of a percentage of the sale.
We also provide Organizations with Recruitment & Selection Services & Training & Development in soft & technical skills.
Effective Training - Training is an ongoing process to develop skills whether technical, soft or management in order to get the maximum out of the project and build and maintain the business. We train staff to make success a habit and a way of life.
I.B.O.M. can implement & develop training manuals for bartenders and food and beverage staff. We achieve that by understanding.
- What are the qualities of your team?
- What are the strengths & weaknesses of your team?
- How can your team be developed?
We believe in Experimental & "On the Job" Training
- You tell me, I will listen and forget.
- You show me, I will remember.
- You involve me and I will understand.
The biggest asset an Organisation has is it's people - your human resource.
Targeting Clientele & Marketing Strategy
Identification of target segment - clients & market, users of the product, their profile-Class & Social strata, for potential customers.
Focus on market requirement - Focusing on the Consumer, - "Their choice" to identify "What They Want", to enable us to "Exceed Their Expectations" - the key to Business Retention.
Identifying the discard segment - Maintaining the standards and attracting only the focused clients of our market and dissuading inappropriate market segments by various strategies like pricing techniques and proper gate management.
Feasibility of project - The project will have a defined "Return on Investment" strategy with timelines built in, keeping in mind realistic targets.
Marketing aids - Optimum & effective use of Teasers, Non-Media advertising, and Media advertising. Planning an event calendar, for that extra excitement factor for the customers.